In today’s sports broadcasting world, fans expect sophisticated graphics, statistics, slow motion, and unique angles. Viewers are no longer satisfied with single-screen, linear game broadcasts; they expect a faster pace with breaks filled with talk shows, analysis, and excitement while they watch programming on televisions, tablets, and phones.

And it’s this advancement that Sports.bb strives for, given the constraints of the Caribbean sports environment. Every broadcast is an opportunity to connect fans to the sports they love in new and imaginative ways.

That is why we are making Sports.bb the “go-to” destination for fans, clubs and associations and with that I say ‘we’ve got the game’ so let us know exactly what you’d like to see by leaving us a message in the contact section and have a ‘Fan’tastic day!

Steven Williams


Who We Are

Sports.bb (Sports Broadcasting Barbados) is a Digital Broadcast Network dedicated to capturing the passion and culture of sports. Our network provides an outlet for sporting organizations, promoters and sponsors to deliver a digital sportscast experience in live streaming sports events in high definition, along with original programming and in-depth commentary.
We are making Sports.bb the “go-to” destination for fans, clubs and associations, supported by engaged viewers through online based technologies such as websites, mobile phones and social media networks.



When it comes to sports, Sports.bb has been in a league of its own, since we are the only digital network dedicated to bringing Barbadian and soon Caribbean sports into the home – while creating the ultimate viewing experience on virtually any device complete with interactive features allowing fans to control how and when they want to watch sports.


Position Statement

Sports.bb exists to provide a sports broadcast and marketing outlet for sports organizations in the Eastern Caribbean.

We have designed our service model so sports promoters and agencies can grow their sports brand by expanding their audience and fan engagement through live streaming and digital marketing.

Given the dynamics and the maturity of the Caribbean’s sports industry, Sports.bb will provide a cost effective service that seeks to add new revenue models for sports agencies and unlike our competition, we will focus on the complete digital marketing and development of sports organizations and building our clients brands.